Public School New York SS18 Runway-Presentation
  • Design Direction/Campaign Direction
  • Creative Direction: Maxwell Osborne & Dao-Yi Chow
  • 2017
  • (9) Photo: Eddie Lee
  • (10)(11) Photo: Impression Magazine
Provided design direction and concept for the collateral around the presentation of Public School New York's 2018 Spring / Summer collection, titled "COME AGAIN".

In collaboration with Jordan Brand, we created invites, promotional and display design based on the concept of thriving communities of immigrant based families and businesses peppered across NYC. The form we based the concept on was the humble "thank you, come again" bag, one that can be found in each one of these pockets in many colors and designs.

The invite was then folded in the shape Dao-Yi (Co Founder of Public School), a native new yorker and son of immigrants, remembered while growing up. Then the folded bag was suspended in a clear dimensional envelope before being sent to guests and friends of the brand. From that we created posters and digital promo based on the nature of local flyers found in the area where the show was held mixed with the sentiment of the thank you bag.