Public School New York Streetball Classic
  • Creative Direction / Branding / Apparel Graphics
  • Additional Editing: Dinesh Dave
  • (3)(4) Photo: Bon Duke
  • (7) Photo: Zach Hetrick
  • (2)(5)(10)(11) Photo: Thee Tham
  • (1)(6)(8)(9) Photo: Nike NYC
  • 2018
Along side the launch of the PSNY NIKE AF1 we collaborated with Nike to create the inagural PSNY Streetball Classic.

Which was a finale 5 game basketball tournament to celebrate AF1 and New York city Basketball. Resulting in the creation of the visual system and aesthetic for the tournament itself. From the 4 team logos to their uniforms, backboards and communication around the tournament, using short films and various posters. congruently the new PSNY store location hosted a pop-up shop which took elements from the tournament and expanded them into a shopping experience with a customization station where consumers could create custom bespoke pieces visually representing the ethos of the PSNY Classic through graphics and embroidered patches.