Nike Graphic Studio, Resource Manual
  • Print/Publication
  • Creative Direction: Katy Tisch
  • 2012

Tasked to create a resource of the 2012 seasonal direction of Nike's Graphic Studio.

This binder is a collaboration of content and ideas elicited from the question, "What is transformation and how does it relate to product?" Each section delivers transformational inspiration through culture, nature and technique. The idea maintains that each member of the studio has the ability to add to this inspiration as the season progresses, encouraging a collaborative effort. These pages are exemplary of the graphical means of transformation and the methods necessary to implement them into Nike product.