Nike Football X ~ Proof of Concept
  • Art Direction/Graphic Direction
  • Creative Direction: Nick Parkinson
  • 2015

Working with nike to establish a look and feel along with concepts for launching a new attitude of small-sided football. Looking at the subsurface aspects of the game more specifically the type of player that plays the small-sided game.

The team at AKQA made modifications to existing Nike Football assets to provide a base aesthetic and ideas for creating new assets that would live for seasons to come. We developed ideas for post world cup special tournaments and live activations globally.