DFW International Airport: Concept Direction
- Creative Direction: Chris Campbell
This concept is not published
This proposed direction for the re-brand of Dallas Fort-Worth International Airport was created while at Interbrand NY. One of 5 directions, this concept was DFW as a superhub for travel and experience. The logo comes from the idea of projected light showing whats next, destinations, or experience to be had.
During the course of the project I was tasked with developing this direction and the elements of the graphic language and visual identity system. Creating a coheisive system that stretches across the many touch points within the DFW airport experience.