Sergio Tacchini — Global Sportswear Re-brand
Brand Strategy Consulting
2019–2020 Sergio Tacchini, a heritage Italian sportswear company began the re-development of its company structure, branding and product offering. We were asked by the new creative director Dao-Yi Chow & his team to support by re-branding the visual representation. To be fully realized in Spring 2021.
The extensive and various touch points and deliverables included; refining existing identity elements, developing a new word mark, brand standards, and some across packaging and garment application.