Adidas Originals Nevermade Collection — Campaign Direction and Graphics

Services

Art Direction
Design Direction

Agency Partners

Annex 88 Adidas Team

During 2018's Hypefest, a sneaker convention in Brooklyns Navy Yard, Annex 88 was responsible for developing a visual campaign surrounding Adidas' presence at the convention while also marketing the launch of a new collection of DIY inspired mashup shoes.

Based on the concept of the sneakers themselves we directed a workshop look and feel for our hero images and in content instances created an upper and sole fusion films to share the process behind the creation of each sneaker.

Kendall
Kendall
Kendall
Kendall
Kendall
Kendall
Kendall