UNDEFEATED — E-commerce Website
Art Direction Consult
Undefeated Los Angeles looked to Dinesh and I to help them carry their old e-commerce platform into the new year. The previous site design was out dated, and the Undefeated team's overall concern was managing the back end, updating, and intergration issues since the switch to shopify.
We worked to clean up the design aesthetic while being mindful of future content and product management. We created simple parameters that allowed the new product imagery to always be shown in its best form, and unobstructed by complicated UI.